Case study
Turning crypto education into a growth engine.
I joined Movement Market early to lead marketing and growth for a Solana-native consumer app, building the social presence from pre-launch through retail-first education, product storytelling, internet culture, and creator distribution.
Explore the complete Movement library →Movement Market needed to introduce a new consumer product inside a noisy, fast-moving crypto market. The challenge was to make unfamiliar ideas feel simple, establish trust around safety and product mechanics, and build an audience before the product had an established brand.
I owned early GTM storytelling, social strategy, daily content, creator partnerships, campaign execution, and performance analysis.
I turned product features, blockchain safety, KYC, token mechanics, and community behavior into memes, explainers, product demonstrations, launch campaigns, and short-form videos built for retail attention.
A repeatable content and distribution system that connected education, product storytelling, culture, and creator reach.
Turn crypto mechanics, risk, and product concepts into visual education a new retail user could follow.
Use demonstrations, benefit-led posts, and launch content to make the product feel tangible before release.
Connect the brand to memes, market moments, and internet-native formats without losing clarity or trust.
Coordinate creators and partners around clear briefs, shared timing, and campaign moments that extended reach.
I built and managed a network of 30+ creators and partners, handling outreach, briefs, approvals, content timing, and distribution. The system increased the volume of third-party content while keeping campaigns aligned with the product story.
A sample of the broader system, spanning beginner education, safer launches, product storytelling, and community narratives.
Short-form product education, market explainers, safety stories, and culture-led content. Hover to preview, tap to play.
I build social and growth systems from zero, translate complex products into content people understand, and connect strategy, creative, community, and distribution.