GoQuant Technologies · Case study
Building a crypto launch people could understand and follow.
At GoQuant Technologies, I led marketing and social for GoDark from zero, translating a technical trading product into a clear public voice, launch narrative, and content system, then scaling the creative with AI-assisted production.
Visit GoDark on X ↗GoDark was entering the market with a technical trading product and an early audience. The challenge was not simply announcing features. It was creating a clear voice, making the product understandable, and giving the community a reason to follow the journey before launch.
I led social strategy, brand voice, launch messaging, daily content, community-facing communication, creator coordination, AI video production, and performance analysis across GoQuant and GoDark.
I handled solo filming, directing, and editing alongside AI-assisted production. I used UTM-based attribution and weekly performance reports to evaluate campaigns and guide the next content cycle.
I worked directly with the founders to turn trading infrastructure, liquidity, and market structure concepts into posts, threads, memes, product explainers, launch campaigns, and cinematic creative.
AI increased the speed and range of the creative process. I still owned the angle, rewrite, visual judgment, pacing, edit, and final quality control.
Start with a product priority, market conversation, community question, or launch moment worth responding to.
Use AI-assisted research and ideation to test more hooks, references, visual metaphors, and story directions quickly.
Develop the script, then sharpen the hook, remove generic language, and rewrite it around the audience and brand voice.
Break the idea into shots, frames, transitions, product moments, voice direction, and a clear visual rhythm.
Create image, video, and voice components while iterating on composition, continuity, motion, and production quality.
Finish the piece in traditional editing tools, quality-check every detail, publish, and repurpose it for the right channels.
A fast, repeatable workflow connecting market conversations, product education, community questions, and launch priorities.
Track market conversations, audience questions, and product feedback to find timely opportunities.
Translate technical product information into one clear idea with an audience-first angle.
Develop the idea into the right format, from an X post or thread to a meme, video, graphic, or creator brief.
Use AI-assisted research, scripting, storyboarding, video production, and repurposing while keeping final judgment human.
I planned and executed a $15K creator campaign, coordinating the concept, briefs, creative direction, timelines, approvals, and distribution. The campaign expanded the volume of community-made content while keeping the product narrative consistent.
A featured product-education series designed to explain private trading and MEV protection in plain language. Scroll through the slides or open one to see it full size.
AI commercials, cinematic ads, product storytelling, and launch content created for GoDark. Hover to preview, tap to play.
I build social and creative from zero, translate complex products into content people share, and use AI to move fast without losing quality.